by Steve Earle | Mar 2, 2015 | Events, Marketing, Newsletters
Fun Fact:Â Nurturing relationships with existing customers often costs less and yields higher ROI than acquiring new customers.
Successful marketers must be innovative in their use of data, personalization and metrics to win loyal customers. If you’re like many marketing professionals, unsure of the best strategy and which move to make first, this session is for you.
Learn from Lars Birkholm Petersen, co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Petersen will discuss the new paradigm – Experience Marketing – and offer tips on how to connect with customers across their different touch points, using technology and data to personalize the experience so it becomes human, relevant and engaging.
by Steve Earle | Mar 2, 2015 | Events, Marketing, Newsletters
Starting this Wednesday March 4 – and continuing every 1st Wednesday of the month – a new South Florida vBeers @ Paddy Mac’s Palm Beach Gardens.
We picked this Palm Beach Gardens location as it is within a 30 minutes drive of many Palm Beach County cities and some Martin County cities.
This event will be sponsored by the South Florida Technology Alliance (STFA).
by Steve Earle | Feb 23, 2015 | Marketing, Newsletters
Tech hiring in South Florida is hot. Salaries and hourly rates are higher than ever. Sign-on bonuses are back. In this week’s Economist, details of current Tech Hiring strategies remind me of the late ‘90s.  Companies get acquired for their tech staff, not their products or clients. Do you remember when a software development group auctioned off their company on eBay?
What’s the difference now? Since the world is now “flatâ€, a worldwide supply of developers diffuses hiring demand in the United States. But demand here is massive and growing larger than ever. Software drives hundreds of billions of dollars in real corporate earnings – not just the ecommerce aspirations of 1999. Cloud platforms exchange money making data with wearable technologies connected to billions of devices and sensors around the world. Will a massive cyber-attack bring it all down? How long will this cycle last?
by Steve Earle | Feb 23, 2015 | Job Opportunities, Marketing, Newsletters
Name your price, $150K?  Our client is a strategic media company with an immediate need to hire – contract or direct hire – a Senior PHP/MySQL developer to power the backend of their new mobile app.
This is a transformative and disruptive media app for Android and iOS that will maximize & monetize someone’s time on social media networks. This position will work directly with the CTO.
Here are the specs:
A Backend PHP development wizard with 5+ years experience using PHP, MySQL, and Redis.
Must have significant experience working with CakePHP and/or yii2 frameworks.
Expertise with Amazon web services and table databases such as DynamoDB,
Expertise using queueing and worker-tier infrastructure such as Amazon SQS or Gearman.
Must be available fulltime and start ASAP!
SherlockTalent loves to share $500 referral bonuses!
by Steve Earle | Feb 23, 2015 | Job Opportunities, Marketing, Newsletters
The Unemployed and Dislocated Worker Program is a federally-funded job-growth initiative of the US Department of Labor. As a licensed vocational school operating under the supervision of the Department of Education since 1989, PC Professor has been approved to participate in an Individual Training Assistance Special Project Grant targeting unemployed and dislocated workers throughout the South Florida region.
The funding grant will cover 100% of each participant’s tuition, fees, books and national certification exams.  Complimentary refresher courses, practice time, phone support and supplemental job placement assistance are also included. Depending on the course of study, software and tools may be included as well. Instructor-led classes begin weekly and meet on a daytime, evening or weekend basis.
Visit the PC Professor Grant Page
by Steve Earle | Feb 23, 2015 | Marketing, Newsletters
Tune into the soundcloud podcast and listen to Rachel and Dave discussing aspects of South Florida Tech as well as CodeCamp 2015.
